All the latest from LiveBuzz
Keeping FIT with supportive exhibitors
When the recent 2017 FIT Show at the NEC recorded a 17% increase in visitor numbers compared to 2016, it came as no surprise to some.
The fact the show had moved from Telford to the NEC this year already suggested that this was a show on a definite growth curve. However, behind the scenes, a proactive and enterprising drive to attract more visitors, involving both the organiser (FIT Events) and their exhibitors, had a significant impact on the final attendee numbers.
Using a tool which...
LiveBuzz deepens partnership with Mash Media on International Confex, Event Production Show (EPS) and Office 2018
LiveBuzz has entered into a deeper partnership with Mash Media to provide a fully integrated suite of services, including social advocate marketing, event website, registration, digital meeting planning and staffing services to its trio of co-located shows – Confex, EPS and Office* - in February 2018.
The announcement means that LiveBuzz has now supported the Mash Media trio for four consecutive years. However, in 2018 LiveBuzz will be deploying a powerful new software solution...
LiveBuzz launches game-changing email personalisation tool
Highly personalised emails, sent to potentially hundreds of different audience segments, are now just a click away for event organisers, thanks to LiveBuzz’s sophisticated new Dynamic Email Builder tool.
The tool allows organisers to build their email in modular form and to determine which sections of the email are seen by which segments of their target audience. In addition, using the email builder requires no coding knowledge, making it far more user-friendly than the previous email builder.
The tool, which has been in development for...
A day An event in the life of... a Leads Capture Executive
Introducing Richard Wareing
I’m a salesman so I’m never happier than when I’m talking to people, trying to promote a product or service. Happily, most of my days at LiveBuzz are spent that way.
As part of the five-strong Exhibitor Services team, my job is to ensure that exhibitors at our events get as much as they possibly can from their presence at a show. In my case, that often means talking up the advantages of the...
A day An event in the life of... a Client Relationship Manager
Introducing Sandra Francius
Just as the organisers and my LiveBuzz colleagues are winding down after an event, that’s when I start to get busy. It’s my job to focus on the following year’s event. That means being involved with the post-show debrief but with one eye on kick-starting the negotiations over rebooking the event for next year.
Thankfully, our retention rates at LiveBuzz are sky high so those rebooking discussions rarely seem to be too fraught. Nevertheless,...
Tomorrow’s high flyers picked out with release of the latest EN 30/30
The rising stars of the events industry have been revealed after Exhibition News announced its list of the newest recruits to its ’Thirty Under 30’ group.
Now into its third year, the intention of the EN 30/30 is to highlight the leading talents who seem set to play a big part in the future of the industry.
LiveBuzz, the leading event registration, website and staffing provider, is a key supporter of this initiative and has sponsored the initiative for...
LiveBuzz steps up to the crease as lead sponsor of Sticky Wicket 2017
Businesses from across the events and exhibition industry will again be donning their cricket whites next month in order to raise money for charity. The eleventh edition of the industry’s ever-popular Sticky Wicket tournament will take place in Regents Park, with all the proceeds going to the Lord's Taverners.
LiveBuzz, the leading event registration, website and staffing provider, is sponsoring the event for the first time. After an intense day’s competition in Regent’s Park on July 12th,...
Organisers and owners: it’s time to talk
(by Chris Hartley, Commercial Director at LiveBuzz)
Venue operators up and down the country have something of an image problem within the industry, I believe. It’s an unfortunate situation which I think stems from a commonly held characterisation of them as being inflexible, expensive and unwilling to go the extra mile.
The problem is that I believe this to be an out-of-date – and unfair – characterisation; one which could be resolved if venue operators and event organisers simply talked a bit more often.
LiveBuzz takes another step closer to Capacity
LiveBuzz, the leading event registration, website and staffing provider, has further strengthened its position in the conference market by becoming the official registration supplier to the Capacity Europe conference on a two year deal.
Capacity Europe is aimed at senior decision makers in the telecommunications industry. It is part of an extensive stable of similar events operated worldwide by Capacity Conferences, a division of EuroMoney Global. This year’s Europe event takes place at The Intercontinental London from October 24-26. It is expected to attract...
A day An event in the life of... a Technical Manager
Introducing Rob Nuca
Typically, my involvement with an event can span two to three months, which is why I’m always working on several at any time during the year. Periods of intense activity, followed (hopefully!) by calmer periods of monitoring and maintenance – that’s the rhythm I often find myself working to.
Having studied engineering at home in Romania and then software development over here for my Masters, I assumed I’d be destined to work in a room...
Non-negotiable pieces of advice
With nearly 20 years of experience in the events industry, Sam Corbett knows what it takes to run a good event. As LiveBuzz’s Operations Manager, he’s never shy of offering up his pearls of wisdom. We managed to pin him down to just five though. Want to know the fundamental principles of running a great event? Then read on…..
Never forget: register – badge – attend
The mechanics of visitor registration may be complex but the overarching aim is very simple. Register visitors, give them a badge,...
Beware the speculator; when did we become so popular?
(by Justin Craig, Joint Managing Director at LiveBuzz)
Recently, I’ve been receiving more and more speculative approaches from venture capitalists (VC) interested in taking a stake in our business. Maybe I should be flattered. Increasingly however, these calls are giving me cause for concern regarding how our industry risks becoming the latest plaything for the investment community, full of new companies geared for rapid build and exit and not focused on client needs.
I don’t quite know how or when the events...
Connectivity please but not at the expense of our individuality
Three exhibitions, co-located under the same roof at the NEC. Three separate websites promoting the three events but in a consistent design style. Information from each of the three to be available on the other two websites – and all done in a consistent fashion which didn’t dilute each exhibition’s carefully constructed brand.
At its crudest level, that was the web design brief for the trio of William Reed exhibitions (National Convenience Show; The Forecourt Show; and the Farm Shop...
Exhibitors leaving too much to chance
(by Chris Hartley, Commercial Director at LiveBuzz)
Too many exhibitors fail to fully capitalise on the investment they make when signing up to take space at an event. In my experience, there are several reasons for this, one of which is how the relationship between event organiser and exhibitor is typically a transactional one, focused almost exclusively on the process of getting an exhibitor to sign on the dotted line.
Too little attention is paid to what comes next; getting the most out of an...
LiveBuzz scoops top EN prize for the second time
LiveBuzz once again claimed the ‘Best Supplier to Organisers’ trophy at last week’s Exhibition News Awards. The prestigious award returns to the Coventry-based firm four years after it won for the first time.
With over 1100 industry professionals crammed into ExCel London, and with 22 awards up for grabs, this was a night for celebrating the finest achievements of the events industry.
In making their decision, the awards judges recognised the near non-stop growth which LiveBuzz has experienced...
Know when to call off the SEO search
(by James Moffat, Head of Web at LiveBuzz)
Search Engine Optimisation (SEO) considerations have now reached the point where they risk distracting event organisers from what really matters regarding their show websites.
Most of the essential SEO work is now done as a matter of course when designing event sites. Everything else, in my opinion, is little more than fiddling at the fringe. The gains it can deliver are miniscule at best. My advice to any organiser is to focus on – and put...
Over two dozen new additions to the LiveBuzz roster for 2017
LiveBuzz, the leading event registration, website and staffing provider, has added a further 26 exhibitions and conferences to its client roster in what is already shaping up to be a stellar 2017.
Included in the list of new additions is Haymarket's Cereals show, the UK's leading arable farming show. The annual transformation of an arable site into a large-scale event site presents a range of unique technical and logistical challenges as 24,000 farmers descend on the venue - a...
More staff appointments as LiveBuzz growth story continues
LiveBuzz, the award-winning event registration, website and staffing provider, continues to grow in 2017, with a raft of new appointments having increased the size of its workforce by over 10% in just four months.
The two most recent recruits, Jaimee Le Resche and Erika Dean, both joined the company in March. Their appointments, coming hard on the heels of the arrivals of Nadim Islam, James Mills and Kristian Philips in December and January, have swelled the LiveBuzz ranks to 45 people, spread...
MA Exhibitions Appoints LiveBuzz across Events Portfolio
MA Exhibitions, the exhibitions arm of media company Mark Allen Group (MAG), have appointed LiveBuzz as the exclusive registration partner, across their entire exhibition portfolio.
As part of the working partnership LiveBuzz will provide MA Exhibitions with a range of services, including the provision of event registration services, exhibitor services and event staffing.
In the past three years MA Exhibitions has delivered explosive growth through a dual strategy of new show launch and acquisition. Only last month they announced the Dental Showcase from the...
LiveBuzz appointed official registration partner to the AEO
The AEO is delighted to announce that LiveBuzz has been appointed as the official and exclusive registration partner of the association for 2017. The partnership will include the provision of event registration services, data management and event staffing.
LiveBuzz and the AEO will also work together at a more strategic level on initiatives that will add value to AEO members, including research projects and white papers that deliver insight into visitor attendance and engagement. The first AEO event which LiveBuzz will be...