Case Study

william reed

William Reed is a global company, with an audience of millions who rely on up-tothe-minute digital media, quality journalism and specialist research and insight. A trusted media name for grocery, retail, hospitality, drinks, food manufacturing, cosmetics & pharmaceuticals. William Reed have established a comprehensive, market-leading portfolio of exhibitions, conferences, events and awards.

Challenge

Project task

LiveBuzz were tasked with creating beautiful websites which demonstrated the quality of William Reeds events while differentiating them from their competition.

The websites needed to be rich in functionality to attract the visitors to the event and to showcase the exhibitors and their products.

The websites were supported by a sophisticated registration and data management system including an exhibitor portal.

LiveBuzz was able to reflect the quality of the William Reed brands event through powerful design, complex systems roll out to create seamless user journeys.

 

uk food drink shows

Solution

Capabilities demonstrated

  • Website Design
  • Website Development
  • Complex systems capability with systems integrations through API
  • Large scale digital roll outs with high volume audience

Testimonial

What William Reed had to say

  • Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    We have partnered with LiveBuzz as our registration provider since the inception of our event – Plant Based World Expo Europe. Not only do they provide an unparallelled professional service, but their team are extremely helpful, and always on-hand to support the show team before, during and after our event. As a small, dynamic marketing function, we appreciate their help in assisting with communications to our attendees and exhibitors alike. Like many event organisers, we are experts in problem-solving in the moment and having a registration team on-site that we can trust to act swiftly and professionally under pressure is essential.

    Information
    Abigail Stevens Marketing Director Plant Based World Expo
  • InstallerSHOW

    InstallerSHOW

    LiveBuzz has worked with InstallerSHOW since 2015 and has refined our registration process so that it delivers the information we need to engage with our visitors. The LiveBuzz team is professional and responsive to our needs, and we consider them to be a key partner in the development of InstallerSHOW.

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    Mike Costain InstallerSHOW
  • Mike Goldsmith, Event Director, Festival of Accounting & Bookkeeping

    Mike Goldsmith, Event Director, Festival of Accounting & Bookkeeping

    Thanks for your hard work over the last few days (and before!). The event was a MASSIVE success. It was great working with the LiveBuzz team. From the registration desk to theatre management to daily updates on reg numbers, we felt safe, supported and informed in what was our first time out for this event.

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    Mike Goldsmith Event Director Festival of Accounting & Bookkeeping
  • ICSC

    ICSC

    Firstly, I wanted say a HUGE thank you to your team this week. I had lots of great feedback from our EVP about LiveBuzz and how modern the new badge system looks.

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    Berivan Kockaya Event Manager ICSC
  • William Reed

    William Reed

    LiveBuzz have been providing website and registration services to William Reed for many years and I wouldn’t hesitate to recommend them. It’s always a pleasure to work with Emma, James, Dani, Jayne and the rest of the team both pre event and onsite. The team are all passionate and knowledgeable and are always there to help and respond to our requirements.

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    Julie Adlington Exhibitions Marketing Director William Reed
  • 100% Optical

    100% Optical

    The research we got back from Explori on 100% Optical 2019 demonstrated that we as an event are scoring exceptionally highly on a number of key areas. I was delighted to see that Registration performed exceptionally well, with delegates AND exhibitors rating the service - supplied by our registration partner, LiveBuzz - very highly (top in event attributes). Having done this research we are able to benchmark ourselves against other trade shows and our competitors, and we were delighted to see we are scoring above our competitors and peers across the board.

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    Nathan Garnett Event Director 100% Optical
  • Informa

    Informa

    After the first event with LiveBuzz I have to admit that it was the smoothest registration process in my entire career.

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    Olga Andryeva Informa
  • Community Care

    Community Care

    I just wanted to drop you all a quick note to say thank you to you and all your LiveBuzz team for all your support and effort at Community Care Live this week. Dan was wonderfully calm and in control and our onsite supervisors were magnificent.

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    Nicola Lazenby Senior Marketing Manager Community Care
  • January Furniture Show

    January Furniture Show

    Once again it was a pleasure working with LiveBuzz on the January Furniture Show. You are always pro-active, making sure we are on track with all the various elements. Azin is a great addition to your team and she was great at covering for Lindsay during her holiday! We look forward to working with you again on our next project.

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    Laraine Janes January Furniture Show
  • Hannah Sykes, Head of Campaign Marketing, Clarion Events

    Hannah Sykes, Head of Campaign Marketing, Clarion Events

    We’ve had a seamless experience with LiveBuzz when migrating over to their registration, website and app platforms. It was a no-brainer to switch to all 3 and it’s meant the user journey has improved tenfold and our workloads have eased massively in terms of setup and execution. There’s swift and friendly customer service and super knowledgeable and solutions-focussed teams across the board - we would definitely recommend!

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    Hannah Sykes Head of Campaign Marketing Clarion Events