Case Study – Exhibitor Lead Generation at Consumer Shows

 

Media 10 is renowned for events and experiences that excite people, entertain millions, and transform industries. Thanks to the ongoing partnership with event technology and registration experts, LiveBuzz, Media 10s trade exhibitors have come to expect real time lead generation technology as part of the mix when they invest in a Media 10 B2B event.

Meanwhile, Media 10s consumer show exhibitors, and those at Grand Designs Live in particular were crying out for a reliable system that they could qualify leads with, measure ROI and help them evaluate exhibiting success.

Historically, Media 10s consumer ‘ticketed’ events didn’t capture the data of all attendees and equally its trusted ticketing supplier/s were unable to offer the exhibitor lead scanning that trade exhibitors expect as a hygiene factor.

 

Grand Designs Live 2022 – the Pilot

All that was set to change when Media 10s consumer show ticketing supplier See Tickets acquired LiveBuzz in October 2021.  Keen to introduce clients to its new acquisition's lead generation expertise, where better to start than with their client in common, Media 10 and Grand Designs Live 2022. With all parties agreed, LiveBuzz would supply all exhibitors in the Green Living and Build zones of Grand Designs Live 2022 with its SmartScan lead generation app.

And with the LiveBuzz and See Tickets platforms now deeply integrated, LiveBuzz could onboard ticket holder data from See Tickets, allowing exhibitors at Grand Designs to instantly capture leads by scanning visitor tickets.

Richard Morey, Event Director, Grand Designs Live said, “For years our exhibitors at Grand Designs have said they wanted to scan visitors, so we were delighted when LiveBuzz approached us, offering to pilot exhibitor scanning at the show this year and roll out this new integrated service, developed with See Tickets.  The feedback from the exhibitors involved has been great and we look forward to opening lead generation up for all exhibitors at the next show with LiveBuzz”. 

 

Exhibitor Engagement

128 Build and Green Living Exhibitors in total.

  • Companies that downloaded and activated SmartScan: 77 (60%)
  • Companies with 6 + leads – 40
  • Companies with 12 + leads – 20
  • Companies with 30+ leads - 21
  • Stand personnel with activated devices - 215 
  • Total unique exhibitor scans – 3052

 

- ENDS - 

 

Background

For six years LiveBuzz has supplied award winning Event Technology, Registration and Exhibitor Services to Media 10s trade exhibitions.  Exhibitors at UKCW, 100% Optical, Clerkenwell Design Week, Design London and Design Helsinki have come to expect Lead Generation technology as a hygiene factor when they exhibit at Media 10 shows.

When See Tickets completed its acquisition of LiveBuzz in October 2021, a solution was sought to blend the expertise of LiveBuzz Exhibitor Services with See Ticket’s hybrid consumer show suppliers, like Media 10.

Lead Generation: What is SmartScan?

Once onboarded to the LiveBuzz Exhibitor Hub, exhibitors access a range of tools and services to help them on their journey to exhibiting success.  

Exhibitors can access accurate, reliable leads instantly, before the show has even ended, with SmartScan from LiveBuzz. Everything they need to manage their SmartScan licence, activate multiple devices and create a questionnaire can be found in their Exhibitor Hub.

LiveBuzz is an award winning provider of Event Registration, Event Websites and Event Staffing.