With over 1100 industry professionals crammed into ExCel London, and with 22 awards up for grabs, this was a night for celebrating the finest achievements of the events industry.
In making their decision, the awards judges recognised the near non-stop growth which LiveBuzz has experienced since taking the same award in 2013. Setting new standards in terms of innovation, value and delivery, LiveBuzz now works in partnership with some of the UK’s leading event organisers. During 2016, it managed the full registration process on-site at 118 events in 51 different locations and across 13 countries.
Commenting on the award, LiveBuzz joint managing director Justin Craig said: “Receiving this award means so much to me and the rest of the team. Although we are now established players in this industry, we are still an independent operator, up against some incredibly well-funded global giants. That’s why receiving this award is even sweeter than we won it in 2013. Back then, we were the new kid on the block who made some immediate waves by thinking very differently about registration services. Four years on, we’re still here and we’re still trying to do things differently but we’re managing to do it sustainably, profitably and without losing sight of the innovative approaches which got us here in the first place.”
“I couldn’t be more proud of what the team has achieved in the past year. It was also hugely encouraging to hear so many supportive words offered on the night by industry peers and luminaries. It was heart-warming to see the regard we’re evidently held in. It makes me want to push on and achieve even more.”
In a busy 12 months, LiveBuzz expanded its core team by a further 12 full-time staff, making it the UK’s largest independent provider by headcount. It also created an Innovation Lab, housing an in-house team of full-time software development experts.
In fact, innovation was at the heart of much of what LiveBuzz did in 2016. LiveControl was launched; a powerful event management and CRM tool, allowing event organisers to work efficiently and effectively across their show portfolios. A new range of exhibitor services were also launched, including a suite of tools to assist with exhibitor marketing, as well as new website modules, social advocate marketing modules and an exhibitor scanning application for live lead management onsite.
This innovative approach has clearly paid off with LiveBuzz picking up 21 new clients in 2016, including Centaur’s Festival of Marketing and the NHS Confederation Annual Conference as well as Automechanika and Autosport International. The company also secured a further 13 new events from existing customers in 2016 and became the preferred supplier to both the Ricoh Arena and The Business Design Centre. In addition, LiveBuzz supplied over 2000 temporary event staff to its clients’ events during the calendar year.
With client retention running at 90% and with profits up by 25%, LiveBuzz now has its sights set on an even better 2017 as it continues to work collaboratively with leading event organisers, offering a range of services from event registration and website design through to event staffing and exhibitor services.