Case Study

william reed

William Reed is a global company, with an audience of millions who rely on up-tothe-minute digital media, quality journalism and specialist research and insight. A trusted media name for grocery, retail, hospitality, drinks, food manufacturing, cosmetics & pharmaceuticals. William Reed have established a comprehensive, market-leading portfolio of exhibitions, conferences, events and awards.

Challenge

Project task

LiveBuzz were tasked with creating beautiful websites which demonstrated the quality of William Reeds events while differentiating them from their competition.

The websites needed to be rich in functionality to attract the visitors to the event and to showcase the exhibitors and their products.

The websites were supported by a sophisticated registration and data management system including an exhibitor portal.

LiveBuzz was able to reflect the quality of the William Reed brands event through powerful design, complex systems roll out to create seamless user journeys.

 

uk food drink shows

Solution

Capabilities demonstrated

  • Website Design
  • Website Development
  • Complex systems capability with systems integrations through API
  • Large scale digital roll outs with high volume audience

Testimonial

What William Reed had to say

  • Informa

    Informa

    After the first event with LiveBuzz I have to admit that it was the smoothest registration process in my entire career.

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    Olga Andryeva Informa
  • Steve Richardson, Marketing Director, British Home Enhancement Trade Association

    Steve Richardson, Marketing Director, British Home Enhancement Trade Association

    We haven’t looked back since LiveBuzz became our Event Registration Technology partner in 2016 and moving the event website to LiveBuzz in 2018 meant that all our event data and digital content was on a single platform, published beautifully by the LiveBuzz Exhibitor and Seminar content modules. When LiveBuzz came to us and explained how seamlessly we could incorporate their new online Exhibitor manual into the existing exhibitor journey for Exclusively 2023, we could instantly see the time saving benefits of automating form submissions, as well as keeping track on exhibitor progress as they work through the task list feature. 

    Information
    Steve Richardson Marketing Director British Home Enhancement Trade Association
  • RenewableUK

    RenewableUK

    Wow – what an event to break through the covid fog and it felt great to return to in-person events. We have had record numbers through the door as you know too well! I have not seen a GOW that busy in all areas and the feedback has been 100% unrelentingly super positive.

    Thank you team LiveBuzz, so much for all your help and support throughout the project and bearing with us as we picked our way through the covid restrictions. I thought the registration team and desks were super slick, professional and really friendly and welcoming which just added to the delegate experience.

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    Garth Halliday Director of Events and Marketing RenewableUK
  • Amanda Mansergh, Operations Director, Brintex Events / The Hemming Group

    Amanda Mansergh, Operations Director, Brintex Events / The Hemming Group

    After finishing another blockbuster Screwfix Live event I wanted to thank you for an incredible delivery from the LiveBuzz team. You absolutely nailed it, and it’s a big gig with lots of elements and LOTS of visitors and kids! The technical supports, Jay & Harry, quietly got on with the job at hand and nothing seemed a problem, they were a joy to work with as was Kirsty. My staff contact Desiree just never fails to deliver an Oscar performance whatever is thrown at her. I don’t know how she does it but she always seems to have energy in the tank when everyone else is on their knees! Her onsite staff support were also excellent and very hardworking.

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    Amanda Mansergh Operations Director Brintex Events / The Hemming Group
  • Nursery World Show

    Nursery World Show

    A huge thank you to Lindsay and the team at LiveBuzz for their excellent work on the Nursery World Show. Throughout the whole process LiveBuzz provided expert, professional guidance and systems that suited our needs perfectly. Onsite registration was seamless and helped make our event a great success.

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    Matt Govett Managing Director MA Education Ltd
  • Olga Elgohary, Chief Operating Officer, BME Group Ltd

    Olga Elgohary, Chief Operating Officer, BME Group Ltd

    It has been a pleasure to work with you all. I would particularly like to thank Asim for his hard work with us here during the event.

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    Olga Elgohary Chief Operating Officer BME Group Ltd
  • Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    We have partnered with LiveBuzz as our registration provider since the inception of our event – Plant Based World Expo Europe. Not only do they provide an unparallelled professional service, but their team are extremely helpful, and always on-hand to support the show team before, during and after our event. As a small, dynamic marketing function, we appreciate their help in assisting with communications to our attendees and exhibitors alike. Like many event organisers, we are experts in problem-solving in the moment and having a registration team on-site that we can trust to act swiftly and professionally under pressure is essential.

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    Abigail Stevens Marketing Director Plant Based World Expo
  • Katy Court, Event Operations Manager, DVV Media International

    Katy Court, Event Operations Manager, DVV Media International

    It has been great working with LiveBuzz again for Road Transport Expo 2024. The team leading up to the event and on site were so professional and helpful. Nothing seemed like too much trouble! Thank you to everyone involved in the event and we look forward to working with you again next year!

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    Katy Court Event Operations Manager DVV Media International
  • 100% Optical

    100% Optical

    The research we got back from Explori on 100% Optical 2019 demonstrated that we as an event are scoring exceptionally highly on a number of key areas. I was delighted to see that Registration performed exceptionally well, with delegates AND exhibitors rating the service - supplied by our registration partner, LiveBuzz - very highly (top in event attributes). Having done this research we are able to benchmark ourselves against other trade shows and our competitors, and we were delighted to see we are scoring above our competitors and peers across the board.

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    Nathan Garnett Event Director 100% Optical
  • William Reed

    William Reed

    LiveBuzz have been providing website and registration services to William Reed for many years and I wouldn’t hesitate to recommend them. It’s always a pleasure to work with Emma, James, Dani, Jayne and the rest of the team both pre event and onsite. The team are all passionate and knowledgeable and are always there to help and respond to our requirements.

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    Julie Adlington Exhibitions Marketing Director William Reed