Case Study

william reed

William Reed is a global company, with an audience of millions who rely on up-tothe-minute digital media, quality journalism and specialist research and insight. A trusted media name for grocery, retail, hospitality, drinks, food manufacturing, cosmetics & pharmaceuticals. William Reed have established a comprehensive, market-leading portfolio of exhibitions, conferences, events and awards.

Challenge

Project task

LiveBuzz were tasked with creating beautiful websites which demonstrated the quality of William Reeds events while differentiating them from their competition.

The websites needed to be rich in functionality to attract the visitors to the event and to showcase the exhibitors and their products.

The websites were supported by a sophisticated registration and data management system including an exhibitor portal.

LiveBuzz was able to reflect the quality of the William Reed brands event through powerful design, complex systems roll out to create seamless user journeys.

 

uk food drink shows

Solution

Capabilities demonstrated

  • Website Design
  • Website Development
  • Complex systems capability with systems integrations through API
  • Large scale digital roll outs with high volume audience

Testimonial

What William Reed had to say

  • Hannah Sykes, Head of Campaign Marketing, Clarion Events

    Hannah Sykes, Head of Campaign Marketing, Clarion Events

    We’ve had a seamless experience with LiveBuzz when migrating over to their registration, website and app platforms. It was a no-brainer to switch to all 3 and it’s meant the user journey has improved tenfold and our workloads have eased massively in terms of setup and execution. There’s swift and friendly customer service and super knowledgeable and solutions-focussed teams across the board - we would definitely recommend!

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    Hannah Sykes Head of Campaign Marketing Clarion Events
  • Nursery World Show

    Nursery World Show

    A huge thank you to Lindsay and the team at LiveBuzz for their excellent work on the Nursery World Show. Throughout the whole process LiveBuzz provided expert, professional guidance and systems that suited our needs perfectly. Onsite registration was seamless and helped make our event a great success.

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    Matt Govett Managing Director MA Education Ltd
  • Scott McKenna, Group Exhibition & Membership Manager, PPMA

    Scott McKenna, Group Exhibition & Membership Manager, PPMA

    As our Event Registration Technology partner of almost 10 years, LiveBuzz really has become an extension of the team. This was evident as we came out of lockdown and began to plan our PPMA 2022 event. We could immediately see how their new online Exhibitor Manual product would save time for us and our exhibitors, through the automation of operational tasks - and that’s exactly what it delivered. There have also been huge efficiencies for our exhibitors thanks to the task list feature, which really helps us keep track on progress, when key deadlines are looming. We trust LiveBuzz to come to us with solutions that genuinely help us as organisers and make a huge difference to our event and the user experience.

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    Scott McKenna Group Exhibition & Membership Manager PPMA
  • Olga Elgohary, Chief Operating Officer, BME Group Ltd

    Olga Elgohary, Chief Operating Officer, BME Group Ltd

    It has been a pleasure to work with you all. I would particularly like to thank Asim for his hard work with us here during the event.

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    Olga Elgohary Chief Operating Officer BME Group Ltd
  • Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    Abigail Stevens, Marketing Director, Plant Based World Expo, JD Events LTD

    We have partnered with LiveBuzz as our registration provider since the inception of our event – Plant Based World Expo Europe. Not only do they provide an unparallelled professional service, but their team are extremely helpful, and always on-hand to support the show team before, during and after our event. As a small, dynamic marketing function, we appreciate their help in assisting with communications to our attendees and exhibitors alike. Like many event organisers, we are experts in problem-solving in the moment and having a registration team on-site that we can trust to act swiftly and professionally under pressure is essential.

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    Abigail Stevens Marketing Director Plant Based World Expo
  • William Reed

    William Reed

    LiveBuzz have been providing website and registration services to William Reed for many years and I wouldn’t hesitate to recommend them. It’s always a pleasure to work with Emma, James, Dani, Jayne and the rest of the team both pre event and onsite. The team are all passionate and knowledgeable and are always there to help and respond to our requirements.

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    Julie Adlington Exhibitions Marketing Director William Reed
  • Surface Design Show

    Surface Design Show

    I just want to personally say how good the onsite LiveBuzz team were, as well as the account management in the lead up too.

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    Zoe Teagle Portfolio Marketing Manager Surface Design Show
  • Informa

    Informa

    After the first event with LiveBuzz I have to admit that it was the smoothest registration process in my entire career.

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    Olga Andryeva Informa
  • InstallerSHOW

    InstallerSHOW

    LiveBuzz has worked with InstallerSHOW since 2015 and has refined our registration process so that it delivers the information we need to engage with our visitors. The LiveBuzz team is professional and responsive to our needs, and we consider them to be a key partner in the development of InstallerSHOW.

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    Mike Costain InstallerSHOW
  • Steve Richardson, Marketing Director, British Home Enhancement Trade Association

    Steve Richardson, Marketing Director, British Home Enhancement Trade Association

    We haven’t looked back since LiveBuzz became our Event Registration Technology partner in 2016 and moving the event website to LiveBuzz in 2018 meant that all our event data and digital content was on a single platform, published beautifully by the LiveBuzz Exhibitor and Seminar content modules. When LiveBuzz came to us and explained how seamlessly we could incorporate their new online Exhibitor manual into the existing exhibitor journey for Exclusively 2023, we could instantly see the time saving benefits of automating form submissions, as well as keeping track on exhibitor progress as they work through the task list feature. 

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    Steve Richardson Marketing Director British Home Enhancement Trade Association