Case Study
DTX + UCX Europe
Pilot - Exhibitor Lead Scoring and Classification for improved Exhibitor ROI
It is known within the industry that sales leads are often not processed by exhibitors in a timely manner which can cause the quality of leads to degrade as the time between lead capture and follow up increases.
Solution
Classifying leads
This is why LiveBuzz and Clarion joined forces on DTX + UCX Europe 2022 to introduce exhibitors to a new, automated method of scoring and classifying leads, designed to expediate the lead qualification process.
Commenting on the pilot, James McGough, MD at Clarion Events said, “Every exhibitor at DTX + UCX Europe 2022 benefitted from digital real-time lead generation using the LiveBuzz SmartScan app. But many exhibitors are not effective with their post-show follow up processes, particularly when marketing and sales teams are stretched. As organisers, its essential that we can demonstrate ROI and so we’ve been working with LiveBuzz to develop a lead-scoring process which helps our exhibitors to prioritise their hottest leads based on a number of selection criteria. With this information we expect to influence and improve the number of deals done from our shows, and in turn we are targeting improvements to rebook, retention and NPS more actively.”
What makes the LiveBuzz method so effective is that all the event data resides in its event registration platform, LiveControl, enabling the system to calculate scores based on the lead’s individual profile, as well as their behaviour at the event.
Social media
A fantastic new website for Design London Shoreditch is now live! 🌟
We’re proud to have delivered this using our flexible website platform and even prouder to receive feedback like this from the team at @design.london ( @media10eventspublishing ): “I’ve launched and relaunched many event websites over
Last week some of the LiveBuzz team headed to London for a wonderful afternoon at the @womeninexhibitions - UK Chapter Summer Party! ☀️🎉
The classic British summer weather didn’t stop anyone from having a great time! We've loved seeing all the photos with your fans 🪭🐝
We're proud to have co-sponsored
@seetickets UK & LiveBuzz confirmed as annual headline sponsor of Women in Exhibitions - UK Chapter
- See Tickets and LiveBuzz, both part of the EVENTIM group, show commitment to gender diversity in the workplace
- Headline sponsorship of Women in Exhibitions UK Chapter aligns with best-in-class company
April was a busy month at LiveBuzz HQ, welcoming eight new starters to the team!
As we grow so does our team! 🐝
Swipe to meet the team members who’ve recently joined us!
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A big welcome to our new partner @nyautoshow
For more than a century, New Yorker’s have visited the show in the millions to experience everything that the automobile industry has to offer and to get a glimpse into the future.
LiveBuzz is excited to continue our growth across North America and be
LiveBuzz is excited to continue our expansion into North America and be in New York for opening day of @newyorkbuild at the Javits Convention Center.
We are providing pre-event and onsite registration for both attendees and exhibitors along with our SmartScan solution for lead retrieval.
We're proud
It’s great to see the new website for Offsite Expo is now live!
Built by LiveBuzz using our flexible website platform, check it out here: www.offsite-expo.co.uk
@offsitehub
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We are thrilled to announce that LiveBuzz will be headline sponsor for the @exhibitionnews EN Awards 2025, taking place on 28 March at the Park Plaza Westminster Bridge. Widely regarded as 'The Oscars' of the global exhibition industry, the EN Awards celebrate excellence and innovation within our community.
The brilliant new website for @creatoreconomy_live East is now live!
Built by LiveBuzz using our flexible website platform, check it out here: www.creatoreconomyliveeast.com
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We are proud to have supported @icegamingglobal and @igbaffiliate with our comprehensive event solutions. From pre-event and on-site registration to seamless registration staffing and an intuitive exhibitor manual, LiveBuzz ensured a smooth and engaging experience for all attendees and exhibitors.
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